A webinar starts as a question somebody asked. Here is where the questions come from, and the one rule that decides which become a session.
Where the questions come from
- The booth at a symposium
- The question box after a webinar
- Replies to the newsletter
- What the faculty sees in the clinic
- What the lab sends back
- What the support line hears
The rule
A topic becomes a webinar when we can name the decision it helps with. "Adhesives" is not a decision; "which adhesive for a repair on zirconia" is. The topics that did not make it this year all failed that test, and most of them became a three-minute video instead.
If you have a question that is a decision, the box at the end of every webinar is read by a person.